A box of corn dogs
Turns out my niche is eating and drinking
How many times have you read or heard or watched someone blab on about finding your niche? For me, it’s a lot.
Especially as I’m trying to get out of my head and just start something.
I can’t tell you how many times I’ve tried to define “my audience”, thinking I needed to lean into something I was *really* good at or something I *really* enjoyed doing.
Yet every time I tried to write (or video or podcast) to my audience, I stumbled, usually with an ending that sounded like “that’s the stupidest thing anyone has ever written nobody is going to read this and they are all going to think your are dumber than you actually are”.
Or something similar.
“I know! I’ll write about the intersection of marketing and business development and technology and communications,” I’d excitedly say. Sometimes, when I was really onto something, I’d create a set of notes, like a mini business plan. “I’m totally and finally on to something!”
Guess what?
Yawn.
It’s like I’m on the worst carousel ever, and I can get off, but I decide to put another token in because this time will be different.
(No, it won’t.)
Wait!
I think I found something that I am *really* good at and that I *really* enjoy doing!
(For realz this time.)
I *really* like to eat! (And visit bars and restaurants on my travels.)
So, that’s what I’m going to do.
I’m using my MBA and my 30+ years of experience building communications and business development programs for technology companies around the world to talk about me eating.
I’m so bought into this, I’m not even creating a mini business plan. I’m going for it!
My first article is posting this Friday.
Actually, my first article that will be posted on A Box of Corn Dogs is posting this Friday. My first-first article is available here:
Join me as I provide deep insights into the time I launched low-earth orbiting satellites using AJAX from a hill in Hayward, CA eat.